Market intelligence · September 2026 data

David Olson Real Estate Report

Wisconsin Edition

By David Olson, Broker · Licensed in Minnesota, Wisconsin and Florida · Published November 1, 2026

Executive summary

Across Wisconsin, the September median sale price rose 1.5% to $342,000, while existing-home sales slipped 2.4% from a year earlier. Supply keeps loosening slowly: the state sits at 4.4 months of inventory, total listings are up 3.8% and new listings are down 5.1%. The catch is cost. The 30-year fixed rate averaged 6.86% in September, the highest since January 2025, and affordability fell 5.5% over the year. For buyers, more choice; for sellers, pricing right matters more than it did a year ago.

$342,000Statewide median, September 2026 (+1.5%)

Prices are still rising, gently

Price growth has cooled from the pace of recent years, but Wisconsin prices are still moving up, not down.

−2.4%Existing-home sales vs. September 2025

Fewer sales, more listings

  • Existing-home sales fell 2.4% from September 2025; year to date, sales are up 2.8%.
  • Total listings rose 3.8% while new listings fell 5.1%.
  • Rising rates may keep some would-be sellers from listing, according to the Wisconsin REALTORS Association.
4.4Months of supply statewide

Supply: city tight, country balanced

  • Statewide: 4.4 months of supply, up 2.3% from a year ago. Six months is considered balanced.
  • Large metropolitan counties: 4 months, the tightest in the state.
  • Micropolitan counties: 4.5 months. Rural counties: 6.1 months.

In western Wisconsin, within a few hours of the Minnesota border, the gap between small-town and lake-country supply is where buyers find room to negotiate.

6.86%Average 30-year fixed rate, September 2026

Cost to own

  • The average 30-year fixed rate was 6.86% in September, up 51 basis points over 12 months and the highest since January 2025.
  • Housing affordability fell 5.5% over the past year.

Before you buy, price the whole picture: rate, taxes, insurance and the condition of the house. As a builder, I can help you see the repair and update costs behind the listing price.

Sources and notes

  • Wisconsin REALTORS Association, September 2026 Wisconsin Real Estate Report, released October 22, 2026 (release text; regional notes via FOX 11).

Statewide figures describe the whole state; your city, lake or neighborhood can move differently. Figures are reported by the associations named above and are deemed reliable but not guaranteed.

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